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Who we are

Early-stage investor. Long-term partner.

The APX Team

We are here for you.
Find out more about Jörg Rheinboldt
Jörg Rheinboldt
Founding Managing Director
Find out more about Melanie Schröder
Melanie Schröder
Director Finance & Portfolio
Find out more about Henric Hungerhoff
Henric Hungerhoff
Founding Managing Director
Find out more about Maja Markowitz
Maja Markowitz
Investment Manager
Find out more about Diego Siguelnitzky
Diego Siguelnitzky
Investment Associate
Find out more about Mor Eini
Mor Eini
Partnership & Growth Manager
Find out more about Maximilian Varnai
Maximilian Varnai
Venture Developer
Find out more about Jakob Kleihues
Jakob Kleihues
Investment Associate
Find out more about Onur Can
Onur Can
Find out more about Anastasia Troyanov
Anastasia Troyanov
Investment Associate
Find out more about Marces William Nitsch
Marces William Nitsch
Investment Analyst
Find out more about Søren Lund Nielsen
Søren Lund Nielsen
Head of Communications & Brand
Find out more about Yannick Selinger
Yannick Selinger
Find out more about Anne Köller
Anne Köller
Head of Campus Operations
Find out more about Robert Martin
Robert Martin
Investment Manager

About APX

APX is a very-early-stage VC.

Based in Berlin and backed by Axel Springer and Porsche, we support and partner with the most ambitious pre-seed startups from Europe and beyond – often as their first investor.

APX launched in 2018, succeeding the Axel Springer Plug and Play Accelerator, which from 2013 to 2017 was the first investor in more than 100 startups, including fintech unicorn N26.

Each month we invest in exceptional earliest-stage founders

Building startups with digital business models. We look for diverse teams that want to lead, execute and win. Our focus lies in a high financial return for our investors and a great impact on people and our planet. We work closely together to help them grow and close a follow-on financing round.

Our mission

To be the first investor in the European tech unicorns of the 2020s as Europe’s most active very-early-stage VC.

Our vision

To build a better future for the startup ecosystem in Europe – the most attractive region for value-based companies from all over the world.

Our values


Innovative ideas, curiosity and being contrarian can change the future

Close Collaboration

Helps us learn from and support each other to reach goals


Through trust, authenticity, respect, and straightforward communication

Strong Teams

With complementary skills, diverse backgrounds, and the ambition to win


Profitability and positive impact for people and our planet go hand-in-hand


Working with the best people means actively pushing for diversity & inclusion

There's no too early

If you have daring founders, a strong vision and the right team

Our Investors

Our investors are media and tech company Axel Springer and sports car manufacturer Porsche – two brands that value exceptional customer experiences and innovative technologies.

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